Today, people live online, and with the biggest retail season of the year (Black Friday and Cyber Monday weekend) fast approaching, both small and medium-sized businesses need a robust marketing plan to compete. If you’re a small or medium-sized business owner, starting your marketing campaigns early is the key to having the best Black Friday and Cyber Monday sales. That said, here are 4 strategies to accelerate your e-commerce website’s Black Friday and Cyber Monday weekend sales:

a)   Put together video demonstrations of your best Black Friday deals online

Video ranks faster on search engines. It’s also easily viewed on mobile. Video when done in the right way, will accord you a much higher conversion rate than a landing page or a normal web page. That’s why video should be an essential part of your Black Friday and Cyber Monday promotion strategy. According to a recent marketing survey, 60% of all online shoppers said that they are more likely to purchase a product that included a video that describes the product. Your video should include details like how the product works, its primary functions, how it beats the competition and much more.

b)   Take advantage of the social media boom to maximize your Black Friday sales

Social media is a powerful tool to promote your pre-Black Friday sales and Black Friday and Cyber Monday weekend sales. Statistically, more than 2 billion people use social media today, and when we are entering the last quarter of the year, the platform is filled with engagements about Thanksgiving, Black Friday, Cyber Monday and Christmas. This is the perfect opportunity to ramp up your e-commerce marketing campaigns by informing people on social media about your top black Friday deals, including cyber Monday deals. You will garner more social media followers who have an affinity for your products, and they might just beef up your pre-Black Friday sales before the main boom.

c)    Make your e-commerce website mobile friendly to enhance customers’ Black Friday shopping experience

According to statistics by Google, black Friday 2017 deals will be dominated by mobile. That means that more users will shop using their mobile devices than ever; which is why your e-commerce website must be mobile ready before the real day.

d)   Enhance the performance of your e-commerce website to ensure you don’t miss out on any Black Friday and Cyber Monday sale

The performance of your e-commerce site must be at peak efficiency in the Black Friday and Cyber Monday weekend. The traffic experienced From Thanksgiving Day through to Cyber Monday is insanely high. If your e-commerce performance is not optimal, you may experience massive glitches, which could impact your overall sales. Ensure your site loads faster by optimizing your page load speeds, more so for mobile. This is the time to desist from heavy graphics such as social scripts and carousels. This is also the time to offer one-click purchases. The bottom-line is to make your site as simple as possible for customers to navigate and buy products seamlessly and fast.